11 April Oh, What a Tangled Web April 11, 2018 By Donna Harrison General 0 Do you ever wonder about how entangled the corporate giants of our time are? You already know that the big companies try to outdo each other with new business strategies. But how are they all connected? Take Tumblr and Yahoo, for example. Did you know that their parent company was Verizon? Scratch beneath the surface of one industry giant and you might very well find another one that is in control. It is a solid strategy. Buying another company helps a large corporate in a few different ways, but primarily enables it to access skills that it would not normally have had access to. It is the reason that, for example, eBay initially bought out PayPal. PayPal provided an effective payment solution for the company and offered expertise that eBay did not have at the time. The travel eCommerce giant <a href="https://www.16best.net/expedia/">Expedia</a> also grew their reach and influence by acquisitioning lots of smaller companies like HomeAway and Hotels.com, and thanks to this smart business move they’ve become one of the most successful companies in their field. Larger companies might also consider it strategically sound to buy out the competition. It makes sense – if another company is meeting the needs of your market better than you can, and are so gaining market share, taking them over can be a good business strategy. After all, as the saying goes, “Keep your friends close, and your enemies closer.” Strategically, though, being able to buy out your “enemies” means that you get to cash on their successes as well. It is also an excellent way to get in new blood and fresh ideas. Sometimes a smaller company is better poised to make and answer changes in the market than a larger one. It may be more in tune with what prospective clients are looking for. It makes for quite interesting relationships between different companies – companies that you might never have otherwise connected. Like when Amazon acquired Whole Foods, for example. Who would have associated Amazon with organic produce? Want to check out other interesting connections? See the infographic below for more connections you might not have expected. Related Planning Social Media Content? Ask Yourself These 9 Questions It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Here's what it's really like interning at Google While most major tech companies these days close out the summer by waving goodbye to another batch of interns, no program has enjoyed the limelight more than Google's. The search giant set the standard for the kinds of employee perks that have spread through Silicon Valley and its intern experience even got the Hollywood treatment in the rollicking 2013 blockbuster "The Internship." But what's it really like being a Google intern? A few current and former dished on their experiences: What’s behind phantom cellphone buzzes? Have you ever experienced a phantom phone call or text? You’re convinced that you felt your phone vibrate in your pocket, or that you heard your ring tone. But when you check your phone, no one actually tried to get in touch with you. You then might plausibly wonder: “Is my phone acting up, or is it me?” Well, it’s probably you, and it could be a sign of just how attached you’ve become to your phone. Keyboard vs. Pen: What's the Best Way to Take Notes? These days, many of us have traded in our mechanical pencils and fancy notebooks in favor of laptops to ensure that our every word is perfectly spelled and neatly tucked away in “the cloud.” How to Take Good Pictures: 60 Tips from the Best Photographers Photography is a wonderful way to preserve your memories, share them with friends and family, and keep them as special momentoes. Some people may tell you that to do this you need an expensive camera, but in fact, the best camera you will ever have is whatever you have. Good technique is far better than an expensive camera. Light plays such an important role in your picture taking, so it is well worth spending some time learning about this, and other techniques that will enhance your colours and composition. After reviewing some of the basics about good photography, you will find that your picture taking produces shots that you will be proud to display! How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. Comments are closed.