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WoW Interactive Blog

News, Articles, Case Studies & New Projects From The Win On The Web Team.

The Stories Behind 6 Major Brand Makeovers

Makeovers aren't just for 80's movie montages -- they're also an important way for brands to future proof, reach new audiences, and remain relevant in competitive markets.

But changing up your entire image comes with considerable risks -- especially for bigger, more established brands. If you pivot too far away from your core identity too fast, you could alienate your base audience. But if the changes aren't big enough, no one will notice.

If you're considering shaking up your brand and could use some guidance on the line between not enough and too much change, we're here to help. Let's explore how six major companies were able to refresh their well-established brands for the better.

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