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WoW Interactive Blog

News, Articles, Case Studies & New Projects From The Win On The Web Team.

Your Content Strategy Needs More Consistency

If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.

Google’s new payment app for India uses sound to transfer money

Google has introduced a new payment app in India called Tez (the Hindi word for “fast”). Tez features a technology called audio QR that allows users to transfer money using sounds to pair two devices. Called the “cash mode option,” phones negotiate a connection using audioto identify the payer and payee. (The sounds should be inaudible to human ears though because they’re sent using ultrasonic frequencies, according to the Financial Times.) 

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